Integral Ad Science platform-wide brand safety protection now available globallyīack in September, we announced our partnership with Integral Ad Science (IAS) to help advertisers achieve their advertising goals while implementing the right guardrails to protect their brand on the Microsoft Audience Network. More optimisation opportunities - With more granular conversion reporting from product conversion goals, you can find new optimisation opportunities and improve performance whether you use them with or without Dynamic Remarketing.įor more information, check out our help page: Using the product conversion goal.Greater consistency - Creating product conversion goals will better align Microsoft conversion reporting with your internal tracking and reporting for product-level sales.Improved accuracy - Product conversion goals will improve your reporting accuracy of conversion tracking for your specific product selection.What do product conversion goals unlock for you? When you create a new conversion goal, you’ll soon see the option to track product purchases as an option. In the next few weeks, you’ll now be able to get a better understanding of the products your customers are buying after clicking on your ads with product conversion goals. On the topic of conversion tracking, we have an exciting new development releasing for our advertisers using Shopping Campaigns or other feed-based campaigns. Track product-specific conversions with product conversion goals
In addition to the above best practices, we do recommend using Conversion Tracking along with this strategy (although it’s not required). We don’t recommend setting a maximum CPC cap, because if it’s set too low it will greatly limit your performance with this strategy.We recommend running the experiment in A/A mode (i.e., same setup in both campaigns) for 1-2 weeks before testing the strategy. This is recommended over any pre-post comparison. Use experiments (available to Search campaigns only).Start with low-risk campaigns setting an impression share to target based on historical performance at first, allowing at least two weeks for Microsoft AI to learn and then evaluate performance after the learning period over the next 2-3 weeks.Here are some best practices for getting started with Target Impression Share: More volume - By optimising your ad placement, you increase your likelihood for more click and conversion volume.Competitive advantage - Stay on top of the competition by maximising your impression share.Visibility and awareness - Help your brand get premium visibility both during sustained periods and/or promotion periods.Target Impression Share is a terrific bid strategy for: Absolute top of the page: The very first ad that appears on the first search results page. Top of page: in the first set of ads that appear on the first SERP. Target Impression Share is one of many strategies Microsoft Advertising now has available.Īnywhere on the page: In any position on the first search results page (SERP). With this strategy, you set your budget, where you want your ads to appear, and your Target Impression Share, and Microsoft Advertising automatically sets your bids.
With that in mind, let’s see what else has launched this past month! This month’s top story: Stay on top of the competition with Target Impression Share automated biddingĪ new addition to our suite of automated bidding strategies is the exciting new Target Impression Share strategy, now available in Microsoft Advertising online and Editor. On the product front, did you catch that we launched not only Video Extensions, but also Multimedia Ads? There are always new things cooking to help you be the best digital advertiser you can be. We’re already gearing up for the new school year as well as the new retail landscape in the latest episode of The Download. Welcome to the August edition of the Microsoft Advertising product roundup! We hope everyone has had a great summer so far.
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